Global Product Launch - Mobile

Mobile brand - Roundhouse London

We worked with Matter XP to deliver the launch of a new flagship model for a major mobile handset brand, The event was held at the Roundhouse in London, with a global press conference during the day and a party in the evening, attended by celebrities and the public, with the entertainment supplied by Will.I.am. This was among a number of global press events for this particular brand, both in the UK and elsewhere